Literature Review Summary - 19571 Words

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF RESEARCH The essence of the dissertation principally to carry out relationship that exist between the impact of customer satisfaction and business performance from its antecedents of customer loyalty and retention, customer relationship management, based on performance of attribute in retail industry. A case study of ASDA is presented as concept proof. A detailed background of satisfaction of customer, loyalty and retention towards product or service performance represents the continuous challenges in the corporate financial gain and loss. Organisations usually consider enhanced customer relationship management (CRM) as a reputable asset to the core function of their organisation. A†¦show more content†¦It proves link between qualities of service attributes and satisfaction of customer is basically asymmetric. Above all, this research shows link between satisfaction of customer, loyalty and retention. Such approach of such of customer behaviour helps provide service and generates profit in a meaningful way. 1.4 AIMS AND OBEJECTIVES OF THE RESEARCH 1.5 AIMS The Research aim is to create a framework of impact of customer satisfaction on large supermarket business performance 1.6 OBJECTIVES The following objectives are carried out so as to meet research aim. 1. To understand the satisfaction of customer as an antecedent to customer loyalty. 2. To know the imperative of customer relationship management (CRM) and loyalty of customer. 3. To understand customer loyalty concept. 4. To recommend on how to build customer satisfaction with regards to customer loyalty and managing customer relationship. 1.7 METHODOLOGY OF RESEARCH Essence of the dissertation understands customer’s satisfaction impact on business performance through some of its antecedents among who are attributes of service quality, retention of customer and loyalty, and management of customer relationship at a highly dynamic and competitive United Kingdom retail industry. The thesis takes the philosophy of realism as a stance which means observation can only be regarded as credible if it is made from different perspectives and creates greater efficiency and effectiveShow MoreRelatedSummary of Literature Review on Dividends2145 Words   |  9 Pagestopic or field of the literature review article The article is called Dividend policy: A review of Theories and Empirical Evidence. In this article, the main theories on dividend policy are described and their credibility is evaluated. Connection between the reviewed paper and my research proposal According to my research proposal, the master thesis topic will be â€Å"Comparative analysis of companies’ dividend policy: international perspective†. Therefore, the literature review on dividend policyRead MoreLiterature Review Summary on Total Quality Management562 Words   |  2 PagesLiterature Review Summary Quality assurance is the act of analyzing processes and monitoring operations to ensure that high quality standards are being met at all times. There are many models that can be used to meet these objectives and also many matrices that can be formed to monitor quality. Furthermore, several tools can be consistently engaged to monitor the quality assurance measures and serve as the basis in which the management can try to minimize the chances of such problems occurringRead MoreNarrative Literature Reviews1589 Words   |  7 PagesNarrative literature reviews Introduction n A literature review is a comprehensive study and interpretation of the work that has been published on a particular topic n A literature review should convey the knowledge and ideas that have been established on a topic and their strengths and limitations Why undertake a literature review? n To provide a review of the current knowledge in a particular field n Provide a description of research studies n Identify gaps in current knowledge n Identify emergingRead MoreThe Effects Of Venous Thromboembolism In Hospitalized Adult Patients1490 Words   |  6 PagesTHROMBOEMBOLISM PROPHYLAXIS IN THE HOSPITALIZED ADULT PATIENT INTEGRATE REVIEW OF LITERATURE A CLINICAL RESEARCH PROJECT Presented to: The Faculty of the Graduate School Southern University AM College In Partial Fulfillment of the Requirements for the Degree of Master of Science in Nursing Sondra Cummings THROMBOEMBOLISM PROPHYLAXIS IN HOSPITALIZED ADULT PATIENTS Topic An Integrated Literature Review on the effects of thromboembolism prophylaxis in reducing the incidenceRead MoreNursing Interventions For The Management Of Patient Fatigue1004 Words   |  5 PagesSidani, S. (2013). Nonpharmacological nursing interventions for the management of patient fatigue: a literature review. Journal of Clinical Nursing, 22, 2668–2678. doi: 10.1111/jocn.12211 2. Is the review thorough—does it include all of the major studies on the topic? Does it include recent research? Are studies from other related disciplines included, if appropriate? (25 points) In my opinion the review was fair, but the research study is weak due to several limitations. The reviewers clearly identifiedRead MoreHow to prepare a good research proposal1552 Words   |  7 Pagesdetermine whether your topic fits with the granting organization s mission and to mimic their title/proposal structure Abstract/summary statement of the research project: This one page summary focuses on the research topic, its new, current and relevant aspects. Strive for clarity; your greatest challenge might be narrowing the topic Review of research literature A short and precise overview about the current state of research that is immediately connected with your research project. ReferenceRead MoreImportance And Characteristics Of Literature Reviews1615 Words   |  7 PagesImportance and Characteristics of Literature Reviews A literature review examines existing research that is important to the work that you want to do. Literature reviews provide important background information and details about a specific research topic. Providing background information can help to demonstrate the importance of a topic, and can help to establish understanding of a subject or issue. An effective literature review also provides a space to elaborate on future work to be done on aRead MoreEssay Literature Review1001 Words   |  5 PagesLiterature Review The purpose of this research project is for you to create a scholarly piece of graduate-level research and writing, which conforms to APA format. Competency in the APA format is required of all Business graduates of Liberty University, as set forth by policy of both the Graduate Faculty and the administration. You will research and write a literature review on a topic relevant to our course. What is a Literature Review? â€Å"A literature review discusses published informationRead MoreEvidence Based Practice Article Summary Worksheet Individual Work1357 Words   |  6 PagesNRSADVN 4780—Evidence-based Practice Article Summary Worksheet—individual work Instructions: Complete the following article summary using the articles you’ve chosen. You will complete one summary for each article. Not every article will have all of the sections mentioned below. If your article doesn’t have a particular section, indicate so in the appropriate area and move on to the next section. Submit either this completed worksheet or a word document where you’ve answered eachRead MoreThe Effect Of Pay Level On Job Performance Of Call Center Employees Essay858 Words   |  4 PagesCourse Project 7 This article presents the outline of the research project, including the different sections and summary descriptions of the information contained in each section. Overall, the research comprises six different sections. These include the introduction, literature review, analysis approach, results, discussion, and conclusion. It is important that these sections are well knit to ensure a logical flow of ideas and clarity in the presentation of the research report. The following section