Marketing plan continued 3 Essay Example | Topics and Well Written Essays - 750 words

Marketing plan continued 3 - Essay Example This could include adding insurance services and even expanding overseas. The key success factors focuses on services and SISCO has to develop differentiation by offering tailor-made products. Customer retention in the highly volatile market is essential and SISCO should devise packages to retain the customer base. SISCO needs to be cognizant of the fact that at any point of time, should the oil prices crash, the market for all its products could come down drastically. The company has to be prepared for this contingency while devising their ambitious plans. During their operation in the financial and mortgage industry, SISCO has developed its own customer base, thus cultivating its own niche market. An aggressive marketing will however lead to a growth of its customer base, thus making its presence widely known in Jeddah. SISCO’s core business shall be the supply of financial services to both individuals and business owners, who have interests in the mortgage and property development industry. Following a study of the target market, the information acquired will hence help the company to better serve the needs of the customers. Jeddah, the geographic target is situated near the red sea. The total targeted population is a little over 3 million â€Å" A year on year increase of 4.48% (the population growth during this time was 2.83%).†(ameininfo) The kingdom is witnessing a change in demographics of home development. Previously, individuals build at least 98 percent of the homes, whereas developers only handled the remaining 2 percent. The trend is however rapidly changing owing to a drastic rise in both the building materials, and a corresponding increase in development cost. â€Å"Suggesting an increase in nuclear families. Thus, demands for all kinds of household goods - white goods, automobiles, bank loans, furniture - will increase.†.(ameininfo) There is a dire need to supply

Creative writing Essay Example | Topics and Well Written Essays - 750 words

Creative writing - Essay Example I tried to muff my laughter but the sound was already obvious to him, He continued his hobby while turning his back on me. "Sixteen seventeen eighteen nineteen twenty." I already knew he was through with his play. "So, there were only twenty stars tonight" I said sarcastically. "No," came the mechanical remark. "There are more than twenty. There are millions out there, my mother told me so," he said. This would have been the end of our repetitious nightly conversation, being irritated I chose to say something more. "Why then did you stop" I retorted. "I can only count up to twenty you know, my mother died before she could teach me the next number," the boy said in a sad way. I was taken aback by his frankness. I had been sitting with this boy for the past ten sunsets on the aged breakwater, all I knew before was he enjoyed counting stars, just that guilt laden, I tried to make up for my rude attitude by being kinder. "Why are you here every night, don't you have a family or someone to take care of you" He kept silent for a while. "Hey, Are you mad at me" I said with further guilt. "No, I am used to being laughed at by people when I count stars, about a family, my mother was my only family." He looked up and pretended to count the stars again just as he did this a tear rolled down his cheek, which he quickly wiped with his shirt. I wanted to say something but my tongue got numb a t the sight of the little boy. "Bit your tongue, Mister" the boy asked. I could not answer him for a couple of minutes. "You seem to enjoy yourself when you count stars here in the breakwater." I heard myself mutter. The boy spoke in a sadder tone, "They're the only one's I've got and I have no other place to go." I knew then that I had been a trespasser to his home starting the night I comfortably took a big portion of his spot. "Don't you have a family of your own" the boy asked me eagerly. I felt awkward and refused to answer. "Hey! Are you mad at me" the boy said chuckling. I felt my lips grin at his action, the first smile in a week's time. "I have no use for one," I lied. "I wish you have one because it really feels good to have people who care for you," I heard him say this as he got close to my side. " When my mother was alive we were a happy family, just the two of us," he added, as he threw a stone at the calm ocean. "Why do count stars" I asked him, trying to think of a better way to change the subject about families. He replied, "Because they're beautiful." He pointed at a star with the most lustrous ray, "That star is my mother!" he said happily. "How did you know" I said puzzled. "Because my heart says so, " he answered in utmost certainty. "Why count the others then" I said in a further puzzlement. He sighed, "For them not to be lonely." I looked at the sky and told him, "How can they be lonely There are a million of them out there!" The boy earnestly looked at my face and studied it carefully. He stood up, took a heavy breath and said, "Stars do not know each other, a star can only see the light of another. The distance between them is too great to let their lights warm each other's loneliness." "Do you think you can make them all happy You cannot count all of them, you know," I said truthfully. He